ULTRAIL

Ideation

​

Ultrail.app launch

​

In this project, the main objective was to develop a digital identity for Utrail.app, based on its main visual identity, conveying the emotions associated with the brand, that is, elements that express adventure, connection with nature, and a digital touch.

​

Thus, we began fostering the brand's online communication in order to expand its media mix and generate a stronger connection with its target audience. The communication strategy consisted of generating a conversation about the brand within the niche of off-road enthusiasts (both four-wheeled and two-wheeled), thus opening space for the launch of an official brand web series that connected its trail app, its main product, to the consumer's reality.