TABASCO Hot Date

Ideation

Tabasco Hot Date

In a multidisciplinary project, the Hot Date Tabasco campaign was conceived through an advertising film, created by the creative team, that represents not only the passion of unforgettable moments created by couples on Valentine's Day, but also their unconditional love for the sauce.

With this declaration of love, we spiced up the date with a humorous and engaging ad, linked to interactive content created by influencers to expand the brand's online presence in Brazil.

Team

Technical Specifications

Advertiser: Tabasco

Product: Tabasco Pepper Sauce Original

Ideation and creation: Alison Rosa, Pedro Toledo, André Cicerelli and Romulo Lopes. Creative director: André Cicerelli.

Audiovisual direction: Romulo Lopes and Fernando Tosetti

Cinematography: Romualdo Espelho

Edited by: Romulo Lopes and Fernando Tosetti

Art Director: Alison Rosa

3D Designer: Vitor Prete

Designer: Pedro Toledo

Special thanks to the rest of the team who were part of the film's production and campaign development: costume designer, makeup artist, audiovisual production team, actors, and social media team.