LINDT.BR
Art direction &
Brand strategy
Briefing
Chocolates
LINDT
Art direction &
Brand Strategy
More than just creating pieces, the challenge was to build a visual language capable of transitioning across different brand touchpoints — from campaigns to e-commerce. Starting from the idea that a brand of this caliber needs to be delicious, we used art direction to develop a series of materials that translated flavor, desire, and connection with the customer. To be recognizable and relevant in every context, always carrying a solid message that left no doubt: This is Lindt Brazil.
In e-commerce, desire also needs to be for sale.
Therefore, we went beyond the traditional product presentation and created an experience capable of bringing the consumer closer to what makes each Lindt chocolate so desirable.
Thus was born the Lindt Product Feed: a timeline integrated into the website, where each product gains movement, texture, and prominence with videos that transform the choice into desire.
Because the best things can't be explained. They must be experienced.
Campaign
Update
e-commerce
Campaign
Lindt Christmas
For the Lindt Christmas campaign, it couldn't be any different.
We maintained the same goal of transforming product into desire, but now under a "Christmas" atmosphere.
Based on the established language, we developed a campaign that brought Lindt products to the center of the celebration, exploring a sophisticated and engaging aesthetic capable of visually translating the pleasure of giving and receiving gifts.
Choosing a Christmas gift can be just a matter of personal preference. But with the right chocolate, it can transform a moment.
