LEVA MOTORS
Art Direction
& Design
Briefing
Brazilian Cup
by OTB Sports
Art direction
& Design
Created especially to celebrate Corinthians' victory in the 2025 Copa do Brasil title, OTB Sports and LEVA MOTORS joined forces to transform a toast into something much bigger: a personalized gift, designed to carry the club's identity and a memory of that moment.
For each player, we created a unique illustration, inspired by real moments from the title celebration. A visual language that combined graphic elements, references from the brand universe, and, above all, the black and white aesthetic that translates the essence of what it means to be Corinthians.
The result was the EG1: an electric motorcycle transformed into a unique work of art, with exclusive decals in imported matte black DNP100 vinyl, created especially to celebrate an achievement that has already gone down in the club's history.
More than a gift, a memory.
EG1
Maximum Speed
100km/h
Autonomy
up to 130km
0-50km/h
2.9 sec
The biggest challenge was replacing the motorcycle's existing adhesive elements, making the most of every available area for applying the visual language without altering the product's character.
A premise was therefore established: less is more! We set out to create simple elements that drew inspiration from the club itself, as well as using a solid color palette.
Step 2: Find moments of victory to create personalized illustrations.
Step 1: Study the club and its visual identity, understanding everything that can be reused.
Step 3: Combine all the created elements to construct the parts that will characterize the motorcycles. The balance between club, championship, and players.
The club
The championship
The players
Design: In an effort to always remind people of the club behind the achievements, the logo's format was unfolded into different adapted versions, transforming its details into graphics used in the motorcycle's decals.
Ropes: used to create the graphic design that references the pirate ship, those responsible for holding everything in place. Tying bravery and security for new discoveries and conquests.
Colors: a simple and straightforward palette that conveys the message and makes a direct connection with the club and its philosophy.
Creation of graphic designs for the numbers on the selected players' jerseys, unofficial variations of the logo, and use of ropes to create a pattern.
Drawings of illustrations of each of the players during their most memorable moments in the grand final.
Construction of the adhesive material from selected motorcycle parts, combining all the created elements.
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Name.
Jersey number.
Player graphics.
The graphic design references the ropes in the Corinthians logo.
Sponsor logo.
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Corinthians acronym.
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Outline of the Corinthians logo.
No. 04
Name: Marcelo Goldfarb
No. 1
Name: Hugo Souza
No. 19
Name: André Carrillo
No. 47
Name: João Pedro
No. 31
Name: Kayke Ferrari
