THE BOSS

Briefing

 

THE BOSS
G10 Bank

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Art direction

Brand Design

The "A Patroa" project is a partnership between G10 Favelas (G10 Bank) and Dock Tech, conceived by Gilson Rodrigues, director and social activist of G10 Favelas, with the goal of promoting financial autonomy for residents of Paraisópolis. Given the significant social disparity in São Paulo, especially between the city's largest favela and its neighboring affluent neighborhood, the project aims to overcome the local population's distrust of financial institutions by offering financial education, tax support, and opportunities for entrepreneurs.

 

More than that, for the first time, we created a bank from the favela for the favela, with an identity and communication that resonate with the local reality, empowering residents and impacting the financial market in an inclusive way.