The challenge seemed simple: develop a solid visual identity for the brand's new packaging—colors, typography, and visual codes—with subtle changes to avoid shocking the market. At the same time, it was necessary to introduce innovation and create elements capable of making the products stand out at the point of sale.

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That's when we started looking at every detail. We mapped the products' main assets, their functions, market differentiators, and, most importantly, the habits and preferences of their consumers. We transformed these characteristics into relevant visual elements.

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The idea was to ensure that every detail of the packaging not only helped connect with consumers, but also reinforced the brand itself.